Get your clinic recommended by ChatGPT and Gemini
Patients ask AI “best dermatologist in Indiranagar”, “dentist open on Sunday near me”, “IVF clinic with high success rate in Pune”. Here's how AI decides which clinics to name — and how to be one of them.
Updated 24 October 2026
The questions your customers ask AI
AI assistants get two kinds of questions about clinics and doctors. The map question names you — does the AI know you, and are its facts right?
“What is DentaGlow Clinic in Pune (example)? What treatments do they offer and what are the charges?”
The gap questions don't name you — this is where new customers come from:
- “Best dentist in Kothrud Pune”
- “Best dermatologist in Indiranagar Bangalore”
- “Good paediatrician near Salt Lake Kolkata open on Sunday”
- “Affordable physiotherapy clinic in Noida”
Try these in ChatGPT, Gemini and Claude for your own city and category. If you're missing from the gap answers, look at which websites the AI cites — that's where your work is.
Where AI looks for clinics and doctors in India
| Source | Why it matters |
|---|---|
| Practo | The most-used doctor directory in India; AI often cites Practo profiles and reviews. |
| Google Business Profile | Ratings, hours and photos feed Gemini and AI Overviews. |
| Justdial & Lybrate | Frequently appear as sources for “near me / in area” questions. |
| Hospital & insurance network pages | Being listed on empanelment pages adds trusted mentions. |
| Health blogs & local news | Expert quotes from the doctor build mentions AI picks up. |
Facts to publish on your website
AI can only repeat facts it can find. Put these on your site in plain text (not only in images or PDFs):
- Doctor names, qualifications, registration numbers and years of experience
- Treatments offered with consultation fee and price ranges
- Clinic timings including Sundays and emergencies
- Address, landmark, parking, accessibility
- Insurance and cashless tie-ups
- Languages spoken
Health content is held to a higher standard
AI assistants and Google are careful with medical topics. Clear author credentials, real registration details and conservative wording (no “guaranteed cure”) make your pages more likely to be trusted and cited.
Keep every profile identical
Name, address and phone must match exactly across your site, Google, Practo and Justdial. Mismatches make AI unsure whether listings are the same clinic.
Technical basics
- Allow AI search crawlers in robots.txt — which ones and how.
- Make sure your pages show text without JavaScript — check free.
- Add Organization / LocalBusiness structured data and keep your name, address and phone identical everywhere.
Full step-by-step: how to get your business on ChatGPT.
Frequently asked questions
Can I ask patients to leave reviews?
Yes, you can ask genuine patients to review you on Google and Practo. Never buy or write fake reviews — platforms remove them and it can hurt your listing.
Should doctors have separate pages?
Yes. A page per doctor with qualifications, specialities, timings and fees helps AI answer “which doctor at X clinic” and “best <speciality> in <area>” questions.