Get your D2C brand recommended by ChatGPT and Gemini
Shoppers ask AI “best cotton kurta brands under ₹1500”, “Indian skincare brand for oily skin”, “where to buy handmade silver jewellery online”. Here's how AI picks which brands to suggest.
Updated 24 October 2026
The questions your customers ask AI
AI assistants get two kinds of questions about D2C brands and online stores. The map question names you — does the AI know you, and are its facts right?
“What is Kesar Threads (example brand)? What do they sell and what are their prices?”
The gap questions don't name you — this is where new customers come from:
- “Best Indian brands for cotton kurtas under 1500”
- “Best silver jewellery brands online in India”
- “Natural skincare brands made in India for oily skin”
- “Best gifting brands for Diwali hampers online”
Try these in ChatGPT, Gemini and Claude for your own city and category. If you're missing from the gap answers, look at which websites the AI cites — that's where your work is.
Where AI looks for D2C brands and online stores in India
| Source | Why it matters |
|---|---|
| Listicle articles | “Best X brands in India” posts on lifestyle sites are the most common source for brand lists. |
| Marketplaces: Amazon, Flipkart, Myntra, Nykaa | Your marketplace listings and their reviews are cited for product questions. |
| Reddit (r/IndianFashionAddicts, r/IndianSkincareAddicts…) | Real user recommendations carry a lot of weight with AI. |
| Instagram & YouTube reviews | Creator reviews create mentions and comparison content. |
| Google Merchant Center / Shopping | Feeds product facts to Gemini and AI Mode. |
Facts to publish on your website
AI can only repeat facts it can find. Put these on your site in plain text (not only in images or PDFs):
- What you sell, for whom, and what makes it different — in one plain sentence
- Price ranges per category
- Materials, sizes, ingredients — the details people compare
- Shipping areas, delivery time, COD, returns
- Ratings and review counts
- Founder story and where products are made
Product pages must be readable without JavaScript
Many store themes load product details with JavaScript. If AI crawlers see an empty page, your products can't be described or recommended.
Get into the comparisons
AI answers to “best brand for X” are built from comparison articles and threads. Pitching your brand to the writers of those articles is the highest-impact off-site work.
Technical basics
- Allow AI search crawlers in robots.txt — which ones and how.
- Make sure your pages show text without JavaScript — check free.
- Add Organization / LocalBusiness structured data and keep your name, address and phone identical everywhere.
Full step-by-step: how to get your business on ChatGPT.
Frequently asked questions
Does ChatGPT shopping show my products?
ChatGPT can show products from merchants it has data for; clear product pages, structured product data and presence on the sites it cites all improve your chances. There is no guaranteed listing.
Do marketplace reviews count?
Yes — reviews on Amazon, Flipkart or Nykaa are often what AI summarises when comparing brands, so encourage genuine reviews there too.